The question we get asked the most about lettering is 'What is brush lettering?'. It's not surprising that this is commonly asked; a brief google search interchanges terms such as 'hand lettering', 'modern lettering', 'modern calligraphy', 'brush calligraphy', 'brush script' and 'brush lettering', confusing huh?
For us brush lettering is, mark making with a brush to create letter forms. Sure it can be calligraphic in style but the good thing is it doesn't have to be. In fact mixing up the style of letters is one of the things that gives brush lettering such personality. Brush lettering differs from [what we cover in] modern calligraphy in terms of the tools used (brush over nib) but also in the general feel of this type of lettering. As with modern calligraphy there is a basic rule of, thin up strokes and thick down strokes, but the use of a brush over a nib makes this a far freer experience with less easily anticipated results. The different marks are made by adjusting the pressure and direction of the brush.
We love brush lettering for its versatility, we have used it across a number of products and projects. You can see from the examples that choices around the style of brush lettering can have a huge impact on the overall look of the finished item.