© 2016 by The Crafthood.  Newcastle & Durham, UK

The Crafthood Ltd

Co No: 11988590

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Style Counsel at Intu Metrocentre

December 14, 2017


 This season, we have released 4 new colour ways in our eco chic jersey yarn statement necklaces. This follows the success of our first releases back in Summer 2017.


Back then, we had fun styling the necklaces up ourselves for photos with clothes from H&M, Mango and Zara. This time, we thought it would be interesting to see how people in the fashion know would do it. Within the North East, Intu Metrocentre is widely regarded as a shopper's heaven so what better place to turn to?


With the help of Rachel from Intu Metrocentre's Digital Marketing Team, we got to work with 3 retailers: Topshop, Warehouse and Label Lab at House of Fraser.  Visiting the Metrocentre so close to Christmas means that you get to see the place in all it's twinkly, festive glory, which was a very pretty back drop for the visit.




The challenge set to each of the retailers was to curate an outfit to showcase each of our necklaces - the super chunky red and blue marl options and the slimmer grey marl and black & white that have handcrafted clay bead detail. We wear ours with a range of different outfits and were interested to see how they would be used to dress up and down a selection of looks.


So here are the looks selected by each of the retailers. We would love to hear which outfit you like best for each necklace and we'll feature them on our website.


Please do share your favourite overall and thoughts on who nailed the combos best.


The Red One